ok - so it may not be ground breaking area of study but learning can be done in more than one way.
I was reading a magazine today and it talked about enterprises learning from its customers in an iterative way. that is to say - option 1 will not be as good as option two as option x and so on - if there is a design process behind each.
really the iterative process relies on feedback loop from its (the enterprises' product's) users in order to further hone the end delivery. Nothing new in that you may think, but how often and more importantly how expensive is it to develop that feedback loop into the design process so as to learn from the iterative process.
The organizational entity relies on smooth and efficient, and so; well managed communication channels in order to develop its design process.
The better an organization does this the easier it is for cost effectiveness to be developed and so ultimtley a better product and profits.
I wonder if the feedback loops of the new media, say web 2.0, are not just a bit too quick I.e High on speed, low on content.
This is important to any marketeer because if we are to scientifically develop accountable systems of advertising -think DAGMAR - Defining Advertising Goals Marketing Advertising Retention - really we need information rich channels of communication and not data rich channels.
Admittedly one is the precursor to the other, data when applied to the right tools leads to information. But my point is because web 2.0 is so 'quick' a channel it does not neccessarilly give the best return in learning about our customers - it has its place, but really the more depth you have with a customer profile the better - and yet maybe we will find that the more people use web 2.0 the more depth we shall get from the profile data.
Posts
